Marketing your small company may seem daunting but there are several easy ways to get the word out. Freelance journalist and copywriter Dina Behrman looks at 10 of them. 1) Use integrated marketing
There’s no single, failsafe approach to marketing, so vary your tactics. Your customers may tune out after a while if you only use one marketing method. So think of different ways to communicate with potential customers – classified ads, leaflets, social media, sales letters, etc.
When Google Plus was launched a year and a half ago, it set in motion a multitude of changes to the search landscape. From this point forward, getting traffic from the famed search engine is no longer about the number of backlinks you have. A personal element was added to the search. The problem most small businesses have discovered over the past 18 months has been how to work with this new element in search to increase traffic, and continue delivering quality content. Below
Over the last 10 years print media has lost ground in the digital media boom, facing competition from smart phones, iPad, internet, social media and many other digital media. While that has certainly changed the printing world in many ways, it certainly hasn’t killed it. Far from it in fact. The digital age has led to huge developments into printing capabilities such as high resolution inkjet printers and print-on-demand technology. It’s also created a boom in certain areas o
There are several areas in which British and American spelling are different. The differences often come about because British English tends to keep the spelling of words it has absorbed from other languages (e.g. French), while American English has adapted the spelling to reflect the way that the words actually sound when they're spoken. If you're writing for British readers, you should only use British spellings. In one or two cases, the preferred American spellings are acc